A Luxury Bath Towel Designed for Everyday Comfort

A bath towel should feel as good on the hundredth wash as it does on the first.

The Amouve Navy Bath Towel is crafted from 100% GOTS-certified organic cotton and woven into a plush 700 GSM terry weave using extra-long staple cotton fibres. The result is a towel that feels exceptionally soft, absorbs moisture efficiently and is designed to become even more comfortable with regular use.

Whether you're refreshing your bathroom, creating a spa-inspired home or searching for a thoughtful gift, our Navy Bath Towel combines timeless design with everyday performance.

Products from the Amouve bath collection are also supplied to hospitality partners, including Taj Hotels, where softness, durability and absorbency are expected to withstand everyday use.

Why You'll Love It

✓ 100% GOTS-Certified Organic Cotton
Made using organically grown cotton certified to the Global Organic Textile Standard (GOTS).

✓ Plush 700 GSM Weight
Dense enough to deliver a luxurious feel while remaining practical for everyday use.

✓ Extra-Long Staple Cotton
Longer fibres create smoother, stronger yarns that naturally feel softer and resist pilling.

✓ Excellent Absorbency
The dense terry weave quickly absorbs moisture while remaining comfortable against the skin.

✓ Naturally Soft
Softness comes from the quality of the cotton rather than temporary chemical finishes.

✓ Colour That Lasts
Dyed using eco-friendly colourfast dyes to help maintain the rich navy colour through repeated washing.

✓ Made for Daily Use
Designed for homes, guest bathrooms, boutique hospitality and luxury living.

Product Specifications

Why We Chose 700 GSM

Not every luxury towel needs to be the heaviest towel.

After exploring different towel constructions, we chose 700 GSM because it offers the balance we were looking for: thick enough to feel luxurious after every bath or shower, yet practical enough for everyday use. Combined with premium organic cotton and a dense terry weave, it delivers exceptional softness without feeling unnecessarily bulky.

Frequently Asked Questions

What is the best GSM for a bath towel?

GSM measures the density of a towel. Towels between 600 and 700 GSM are widely regarded as the ideal choice for those looking for a plush, hotel-style towel that combines softness with excellent absorbency. Our Navy Bath Towel is woven at 700 GSM for exactly that reason.

Are organic cotton bath towels worth buying?

If you value comfort, durability and natural fibres, organic cotton towels are an excellent investment. Premium organic cotton produces smoother yarns, remains breathable and becomes softer over time when cared for properly.

Which bath towels are more absorbent: cotton or microfiber?

Microfiber towels are lightweight and quick drying, making them suitable for travel and sport. Organic cotton towels offer a softer feel against the skin and provide the plush absorbency most people expect from a premium bath towel. That's why luxury hotels typically favour high-quality cotton towels.

Which bath towels are best for sensitive skin?

Many people prefer towels made from natural fibres for everyday use. Our towels are crafted from 100% GOTS-certified organic cotton and coloured using eco-friendly dyes, making them a comfortable choice for the whole family.

Will this towel stay soft after repeated washing?

Yes. Because the towel is woven from extra-long staple organic cotton rather than relying on heavy fabric softeners, the fibres naturally relax with use. Following the recommended wash care will help maintain both softness and absorbency.

Wash Care

To help your towel maintain its softness and absorbency:

• Wash separately before first use.
• Machine wash at 20–25°C using a mild detergent.
• Wash dark colours with similar shades.
• Avoid bleach and fabric softeners, as they can reduce absorbency over time.
• Tumble dry on low heat or line dry.
• Shake the towel before drying to help maintain the terry loops.
• Some lint during the first few washes is normal with premium cotton towels and will reduce over time.

Complete the Collection

Pair your Navy Bath Towel with matching:

• Navy Hand Towel
• Navy Face Towel
• Organic Cotton Bath Towel Set

Available in White, Stone Grey, Burgundy, Ivory and Navy to create a coordinated bathroom collection.

From the Textile Studio
We spent years working with organic cotton textiles before launching Amouve. When developing our towel collection, we focused on one simple question: what makes a towel feel genuinely luxurious after months of use, not just on the day it's arrives? That led us to choose extra-long staple organic cotton, a 700 GSM terry weave and a construction that prioritises lasting softness over temporary finishes.

Products will be shipped within 48-72 working hours of placing the order.