Bath Towel - Burgundy


There's various types of bath towels. How to choose bath towels that last?

Here's how:


The finest material for towels is Organic Cotton simply because it has all that you look for in a towel. Amouve's extra-long staple organic cotton comes directly from farms. It is then woven into sumptuously soft bath linen that is absorbent, anti-pill, multi-purpose and can be used for a long time to come.   


The ultimate luxury bath towel online is second to the skin. Amouve's towels are thicker and dense and are highly absorbent. Woven with a proprietary low-twist yarn, Amouve's bath towels are way more absorbent than Egyptian cotton towels or even turkish towels. 

The extra-long 100% organic cotton used in these towels make them resistant to pilling and remind one of a true spa experience at home. 


Ever noticed the difference between towels bought in store and the same towels after a few washes? 

Truth is most manufacturers coat towels with a fabric softening finish which gives extra-softness to the towel but wears off in two washes. 

Amouve's 100% organic cotton bath towels only use the goodness of soft cotton without any harmful additives, dyes or pesticides, making them super-soft, wash after wash. 

Single-ply towels like those of Amouve are stronger than multi-ply. Organic Cotton towels are the most absorbent and durable too.

Conventional cotton bath towels tend to pill after several usages and turn thin. Organic cotton bath towels on the other hand with a high gsm count (gms per square meter indicates the density of the towel),tend to absorb water well and are anti-pill, feel like a plush warm wrap and last through time.


  • Bath Towel Size: 30" x 58"
  • 700 GSM
  • 100% GOTS-certified organic and Fair Trade cotton bath towels with eco-friendly, non-toxic dyes
  • Super-high absorbency and durability
  • Extremely soft, second to the skin
  • Proprietary weave
  • Multipurpose: Can be used as adult towels, spa towels, gym towels or travel towels

Wash Care:

Tumble-dry low. Do not bleach. Wash separately. 

Baby bath towels are available on request.

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  • What to look for when buying bath towels online?

    These are the factors you should look for when buying bath towels online

    1. Material: Opt for organic cotton bath towels that rather than normal cotton or microfibre towels. Organic which is certified implies no toxic chemicals. 

    2. Absorbency: Maximum absorbency. A good rule of thumb is a towel that soaks in all moisture in 5 seconds is a good one. 

    3. GSM: Opt for a higher GSM, since these will feel soft and will be more absorbent. Amouve's bath towels, hand towels and face towels are the only 700 GSM organic cotton towels in the market. 

    4. Durability: Good towels don't lint after wash. 

    5. Softness: Ofcourse, a towel should feel soft. Be wary though of mirofibre towels that may feel soft but are made of synthetics. Low-twist yarn towels like that of AMouve feel inherently soft. 

Customer Reviews

Based on 34 reviews Write a review

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